Careful using “DLC”, that is a term with a lot of negative feelings associated with it. Especially if the place is about to get flooded with Steam users who will mistakenly believe Stonehearth is going to be microtransactioned up the you-know-where.
I have some mixed feelings about this. I have been regretting for quite some time now not backing the kickstarter at a higher level than I did. Unfortunately I stumbled upon Stonehearth quite by accident with only hours to spare in the campaign, and it was only the third project I ever backed. Being very new to Kickstarter, and knowing basically nothing about the team behind Stonehearth, $30 was all I was willing to risk. That means I’ll get a “Cuddly Kitten” but as soon as I figured out that Stonehearth was going to be a big deal, I wished I had backed at the $50 level or higher, which means I would also get a “Really Cute Puppy”. Knowing what I know now, I probably would’ve backed at the level to get the soundtrack and a t-shirt.
So all those things that were (probably) kickstarter exclusives, I want now and regret not getting. If they were available as add-ons now, even right now today, I would probably pay for them gladly.
On the other hand, I don’t want this to be a game that releases “pet packs” and other such things that probably should just be content everyone gets for free, especially if we’re talking about content that can easily be modded in.
So, why not let everyone who wants to chip in an extra $x to upgrade their kickstarter pledge after the fact, while the game is still in Alpha, and then when the game is officially released don’t do any DLCs. Early supporters can still get something special, and people late to the party can just be jealous, rather than feeling like they’re being milked a few dollars at a time.